Open Commerce®
Activate

  • Loyalty Currency
    Engine

  • 1:1 Communications

  • Wide Variety
    of Offer Types

  • Operator &
    CPG Coupons

  • Points
    Engine

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  • Age Verified
    Content

  • Sweepstakes

  • Stars &
    Badges

  • SMS, Push, &
    Email

  • Dynamic &
    Static Segmentation

Activate empowers your organization to build, launch, and manage Activation programs with offers, rollback at the pump, sweepstakes, and much more.

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Activate Features &
Capabilities

Wallet Steering

Define program wide wallets. 1:1 insights into share of wallet, wallet capacity, and wallet opportunity per wallet, and of the total program membership. Enables retailers to strategically target offers to members based on available wallet opportunity.

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Comprehensive Rules Engine

When loyalty events and/or transactions are created and sent to Activate, they get evaluated by the Rules Engine, which looks at the data included in those requests, maps that data against a set of available offers in the program, and determines if the member should receive any benefits, such as points or a discount.

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Unrestricted Data Access

Access all of your program data via API at any time, understand and report on your points liability, earn, burn, and expiry status via easy to use data formatting, and power vendor funded offer settlement including activations, fulfillment, and points granted.

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Wide Variety of Supported Offers and Coupons

Cents off gallons / rollback at the pump, price override, whole transaction discount, product combo discount, BOGO, multiple product BOGO, time-based, CPG funded, etc.

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Wallet Steering Surveys

Create and deploy surveys to collect detailed data of each member’s wallet capacity. Automatic wallet opportunity assessment based on survey responses. Enables retailers to target offers in campaigns with little effort.

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Intelligent Points Management

Run a profitable program by managing liability through smart conversion of points to redeemable offers, flexible points allocation, and optional auto-expiry of points.

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Loyalty Currency

Leverage Points as units of digital currency and optionally implement representations such as Stars, Miles, Badges, or other award milestones in your program.

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Progressive Profile Builder™

Create a Member Profile using a single point of data, and flexibly build on the profile over time as you learn more about the customer and how they engage with your business.

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Dynamic
Audiences

Intelligent, real-time, personalized targeting of members with extensive, flexible constraints that can be applied based on time and volume within a product category (like fuel, merch, etc.). Dynamic assignment of members into and out of Audiences based on members’ real-time behavior and transaction data.

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Open Commerce Command Center

A web-based portal that enables your teams to set up, gain insight into, and manage your Activation program.

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Certified Loyalty
Host

Conexxus 1.1 Certified Verifone and/or Gilbarco Loyalty Host for point of sale interoperability.

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Static
Segmentation

Static customer member groupings that can be marketed to in specific ways based upon the member’s past behavior.

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Age Verification & Age-Based Engagement

The ability to store 3rd party age verification data to a member profile and to enable age-restricted offers and purchases.

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Documented Activation APIs and Developer Resources

API documentation and detailed implementation guides.

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Program Migration Technology & Services

Support for migrating your program, customers, and data, to Open Commerce.

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Fraud
Prevention

Automates prevention of members ‘gaming the system’ by fraudulently duplicating discounts.

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Omni-Channel Connector

Connector with capabilities to run your program mechanics through any channel, such as mobile, web, SMS, email, on site, etc.

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Real-Time Event Notification Service

Real-time event notifications provide the ability to communicate crucial events in the customer lifecycle to 3rd-party or internal enterprise applications including marketing automation systems, data warehouses, and mobile application servers.

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Member Profiles

Member Profiles that store member PII, share of wallet, transaction, behavior, preference, payment, engagement data, survey responses, loyalty events and more, including the option to store custom data.

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Campaign Toolbox

Easy configuration, deployment, and management of Challenges, Clubs, Punch Cards, and more.

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Activate
Command Center

A web-based dashboard that enables your teams to gain insight into and manage the components of your Activate program.

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Activation
Engine & API

A robust set of APIs that power targeted offers, rewards, and events activated in real-time based on the data stored in Member profiles. The Activate API is integrated with the Open Commerce Experience and Transact products.

Developer Resources
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Loyalty
Host

A certified Conexxus-compliant loyalty host with integrations to Verifone, Gilbarco, and other POS systems for point of sale interoperability.

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We’re excited to show you how our Activate product creates personalized customer moments that drive profitable behavior change.

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